Apple is expected to launch its iPhone trade in scheme next month, allowing users to uprade to a new iPhone model, by getting a discount when they trade in their old device.
The date for launch is still being kept secret by Apple, however it is now widely expected that the scheme will go live sometime in September.
The trade in scheme is already up and running in some US stores, under a pilot trial, customers who come to the store have their device checked by a technician, for issues such as water damage. Depending on the age of the device, colour, condition and model, users can expect to receive a cash discount on the SIM free price of a newer model of iPhone.
Prices are said to range between $120 - $200 (approx £90 - £160) for an iPhone 4 or iPhone 4S. A good condition iPhone 5 could get as much as $250.
If Apple accept the device, a gift card with the amount offered is given to the customer, which can then be used towards the purchase of a new device. Gift cards are only given for new device purchases, it isn't possible to trade in an old handset and use the gift card for other purchases.
Apple will be hoping that the launch of the trade in scheme will see a higher number of iPhones sold through Apple stores. Currently only around 20% of iPhones sold are purchased directly. There are other High St retailers who buy back second hand devices, and their prices compare favourably to those offered by Apple. However Apple are confident that their own trade in service will entice more customers in to their stores.