EE has announced a new range of price plans, which aim to give customers of the 4G network greater choice in how they access data.
With more than 500,000 customers now signed up to EE's 4G network, the new plans will allow data to be shared across Smartphones and Tablets. Data can also be 'pooled' as part of a larger package to be used by families or small businesses.
Additionally, EE are finally going to launch 4G PAYG packages, offering consumers a range of data bundles to suit all types of users. The new deals are for users of Tablet devices and laptops, and are set to be launched in the summer, at which time EE will also confirm details on pricing, etc.
With EE set to have some competition as both Vodafone and O2 look to launch their own 4G services in the coming months, the network is also keen to publicise how well it is doing with rolling out 4G coverage across the country. EE predict that population coverage will reach 55% by the end of June, with a target of 98% to be reached by the end of 2014.
Coverage is continuing across key towns and cities, with Aberdeen, Bath, Bournemouth, Brighton, Cambridge, Ipswich, Middlesbrough, Northampton, Norwich, Poole, Portsmouth, Swansea and York all due to be connected soon.
EE are also targeting major commuter routes, shopping centres and transport hubs for coverage, with Gatwick Airport recently being provided with 4G coverage.
EE are also focussing their attention on giving existing 4G areas a bit of a speed boost, by providing Double Speed 4G in ten cities, which is set to be completed within weeks. The update will boost available speeds to a potential 80 Mbps, with Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield the first areas to benefit.
“Last year we launched the UK's first superfast 4G and fibre network,” said EE CEO Olaf Swantee. “Since then we have worked relentlessly to increase the breadth and depth of our reach. By the end of June, we will have rolled out 4G across 55% of the population, and will continue to switch on new towns and cities. And with commuters spending an average of 75 minutes travelling every day, EE will also roll out 4G across the busiest airports, commuter routes and shopping centres across the UK, powering the areas that matter most to Britain. We recognise that with 4G, customers connect to the things they care about more frequently, across more devices. Our Shared 4GEE plans and Pay As You Go 4GEE Mobile Broadband will offers our customers more ways to do this. We won't stop here. Customers can be assured that, on EE, they are one step ahead.”