Phones 4U to Launch MVNO 4G Network


UK mobile retailer Phones4U has announced that it will be launching its own 4G mobile network in March, in partnership with EE.

Phones4UThe Mobile Virtual Network Operator (MVNO) will be called Life Mobile, and will initially run a 3G service, with 4G going live later in the year.

The Life Mobile service will be available to customers in all Phones4U branches, and the service will be looking to appeal to younger users and those who frequently use mobile data.

“The launch of Life Mobile is a very significant step for the Phones4U business. Our strategic vision is based upon an unrelenting focus on building ever-stronger relationships with our customers, which we believe is fundamental to our on-going business success,” said Tim Whiting, Group Chief Executive at Phones4U. “This focus delivered record revenue growth in 2012, a year in which we opened more than 100 stores across the UK. We are delighted to be extending our long-standing partnership with EE in order to add Life Mobile to the extensive range of products and services available at Phones4U.”

Vice President of Wholesale and M2M at EE, Marc Overton, commented: “We are delighted that EE has been selected as Phones4U's MVNO partner, giving us the opportunity to further build on our long-standing and successful relationship. By choosing the EE network, Phones4U will guarantee its Life Mobile customers access to the UK's widest 3G coverage, as well as the UK's only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing players alike.”

Phones4U will be announcing more details on their tariffs for the Life Mobile service closer to launch.

Let us know what you think about Phones4U's entry into the mobile market. Will you be interested in Life Mobile, or is the UK market already crowded enough? Drop us a comment below, or contact us on Twitter, on Google+ or via our Facebook page.