Nokia Launch HERE Maps Service, Launching on iOS and Android

Nokia HERE Maps Logo

Nokia has launched a new online mapping and location based service based around its Nokia Maps service, which will be marketed under the brand name HERE.

Nokia HERE Maps

HERE can be accessed via a PC, and is also accessible via the browser on iOS devices running iOS 4.0 and above, and Android handsets running Android 2.2 and above.

In addition to accessing HERE via a smartphone browser, Nokia has also submitted an iOS app to the Apple App Store for approval. If successful would launch a major rival the the poor Apple Maps, as well as giving Nokia a boost in launching a maps service for iOS ahead of Google, who are expected to deliver a Google Maps app for iOS in the near future.

The HERE app for iOS would give offline capability, plus voice guided walk navigation and directions for public transport. If approved by Apple, HERE could be available in the App Store within the next couple of days.

In apologising for the Apple Maps debacle, Apple CEO Tim Cook suggested Apple users seek out alternative solutions whilst Apple worked on bringing their own offering up to standard. Fans of Google Maps have been accessing the service via the browser on the iPhone, with quick access to the service via a visual bookmark stored on the homescreen. Nokia Maps could also be accessed in a similar way, no by rebranding and launching HERE as a complete mobile solution, it may make users more aware of this excellent alternative.

“People want great maps, and with HERE we can bring together Nokia's location offering to deliver people a better way to explore, discover and share their world,” said Stephen Elop, CEO and President of Nokia. “Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people will benefit from and contribute to our leading mapping and location service.”

In addition to the standard maps and navigation, HERE allows users to add their own details to Nokia Maps with a map creation tool, and it will be possible to store regularly used routes for quick access. Live traffic information will also be available, helping you to plan your route.

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We should know within a few days whether HERE has been approved by Apple, and Nokia are also said to be working on an app for Android too, taking on Google Maps in their own backyard. For now, the HERE service can be accessed via here.net