4oD to Add Live and Offline Viewing via Android and iOS

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Channel 4 has announced that it is working on an overhaul of its 4oD service, that will allow users of 4oD apps on the iPhone and Android phones to stream live TV to their handsets.

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In addition, programmes can be downloaded from the 4oD service to handsets and Tablets for watching at a later time. This will also include being able to pause a programme on one device, and pick up watching it from that point on another.

Users will be able to tune in and see their favourite shows from Channel 4, Channel 4+1, E4 and More 4.

“We are very excited to be the first commercial public service broadcaster in the UK to offer mobile offline viewing, enabling our viewers to catch up with Channel 4 wherever they may be,” said Sarah Rose, Commercial & Business Development Director at Channel 4. “The introduction of 'Watch Live' on the move and cross platform 'Pause and Play' is great news for our young-skewing audience who are increasingly watching our content on multiple mobile devices. These new product innovations both reward our registered viewers and further strengthen our viewer engagement strategy.”

The 4oD service will be funded by advertising. Channel 4 will be launching a new ad-based app that will help advertisers reach a better target audience, by analysing what viewers are tuning in to. Advertisers will be able to market their products to consumers based on age, gender and location.

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The BBC offer a range of services via their iPlayer service, including the facility to let viewers download programs for viewing offline, but this will be the first time such a service is available from a commercial broadcaster in the UK.