Samsung sold 18 million SIII devices, compared to just over 16 million iPhone sales in Q3 2012.
Samsung reported the other day that more than 30 million units have been shipped worldwide since the Galaxy SIII was launched towards the end of May. Strong sales of the SIII have helped to boost profits at Samsung, with numbers up by a massive 91% on this time last year.
Overall sales of the Galaxy SIII accounted for almost 11% of all smartphone sales, which is impressive in such a tightly fought market sector.
One reason for the dip in iPhone sales could be that Apple fans were waiting for the release of the iPhone 5, which launched towards the end of Q3. The iPhone 5 managed to grab an impressive 3.6% of the smartphone market, despite being released late in the quarter. Combined sales figures of the iPhone 4S and iPhone 5 reached 22 million, and it is projected that come the end of Q4, the iPhone will be back as the number one selling smartphone.
Strategy Analytics Executive Director Neil Mawston, said: “The Apple iPhone 5 has gotten off to a solid start already with an estimated 6 million units shipped globally during Q3 2012. We expect the new iPhone 5 to out-ship Samsung's Galaxy SIII in the coming fourth quarter of 2012 and Apple should soon reclaim the tittle of the world's most popular smartphone model.”
Overall, more than 167 million smartphones were shipped globally in Q3. The Galaxy SIII is the top selling Android handset, with Android devices now taking 75% of the market share amongst smartphones. Whilst Apple have their iPhone 5 firmly in place, all eyes are now on what Samsung can do to cement their market position.
For the latest offers on the SIII, see our Samsung Galaxy SIII deals page.