Samsung's huge strides make them the second largest manufacturer of mobile phones in the world only behind Nokia. Samsung focus on making mobile phones which are popular with consumers for being feature rich and high quality in their standards.
Samsung has one of the strongest line ups in the UK mobile phone market and are the second biggest mobile phone manufacturer worldwide. Their phones are known for being very fashionable with their software being colourful with musical tones that are extremely appealing and intuitive.
Initially Samsung started off being extremely popular with female consumers with the clamshell, fold and slide mobile phones in compact forms being seen a cute. Now Samsung have strengths for every type of mobile phone market from budget phones that suit any pocket to the latest smartphones and camera phones that appeal to a broad range of users. Samsung continue to innovate and show no signs of easing up.
Samsung initially built their strong foundations in their home Asian market having established themselves as the world leading supplier of home electricals worldwide. From there Samsung have gone on to become the leading supplier to the US for mobile phones and the second largest worldwide manufacturer of mobile phones, sitting second only to Nokia.
Samsung first big success was the Samsung D500 especially in the UK market where the phone was seen as being a cute compact must have for female users. It had everything going for it - low price, small and easy to use going on to sell in its millions on contract, pay as you go and sim free.
Continuing on Samsung start to release handset after handset due to their huge strength with some successes and some failures. Their phones coming in the C series for low cost shoppers, the E and D series and the smartphone I series.
Samsung have produced devices that run on a wide range of platforms such as Windows, Symbian S60 and Android.
They continue to produce a broad range of strong handsets such as touch screen mobile phones, devices that are proving extremely popular with consumers such as the Tocco, Omnia and Galaxy ranges.