Vodafone are to introduce a new advertising campaign to highlight a range of services available from the red network, and the star of these adverts is Star Wars character, Yoda. The first advert showcases the Vodafone RED Box service, which lets users easily migrate contacts from one device to another. The advert shows Yoda offering to use his Jedi skills to assist in transferring the content from one phone to another, however his powers are not needed thanks to Vodafone's RED Box. The ad will be seen for the first time on Channel 4, between 8 and 9 on January 19th. The TV...

Mobile network operator Vodafone has launched a couple of apps, designed to help parents control the mobile usage of their children. At the same time as launching the apps, Vodafone has announced that is is to become a founding member of a new pan-European task force that will work to improve online security for children. The coalition includes some leading names in the world of mobile and internet technology, including Apple BSkyB, BT, Facebook, Google, Microsoft, Nokia and Samsung amongst many others, as well as Vodafone. The aim of this coalition is to respond to the ever growing problem of internet...

Vodafone has confirmed that their range of branded Vodafone 360 services are to be phased out by the end of the year. The Vodafone service was launched in late 2009, and offered Vodafone customers a range of connected online services, tying in to popular social networks, and offering a range of branded Vodafone services. Consumers could back up their entire phonebook online, share updates and photos with friends, and access apps from a Vodafone branded online shop. When the service launched, Vodafone offered two branded handset, the 360 H1 and 360 M1, manufactured by Samsung. Despite the massive marketing campaign Vodafone ran...